Dr Simi sparks YouTube Craze

Dr. Simi is the mascot for chain of discount pharmacist shops here in Mexico, but he’s a lot more than that. Based roughly on the founder of Farmacias Similares founder Victor Gonzales, the marketing strategy has developed a cult following.

People dressed in Dr Simi costumes dance outside the highstreet pharmacies. He’s an easy target and the temptation proves too much for some. A search on YouTube reveals a myriad of films capturing people knocking over Dr. Simi and then running away. Here are just a few:





Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: