Spoofs of Absolut’s spoof…

Following, Absolut’s controversial Mexico advertising campaign, here are some spoofs that have sprung up over the last 48 hours:

Absolut rearrange - US

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Sparks continue to fly over Absolut ad

Since the publication of the Absolut Mexican ad campaign story, the comments have been flooding in and controversy around the campaign has been growing. You can see MexicoReporter.com’s 130+ comments here and comments on the La Plaza post, which have pushed past the 7000 mark, here.

Here’s an update on La Plaza with some more detail about the fallout, and Absolut have tried to address the mountain of complaints rolling in about the ad:

‘We have received many comments on an ad showing what an ABSOLUT world would look like from a Mexican point of view. We are sorry if we offended anyone. This was not our intention. We will try to explain. Though you may not agree, I hope you understand’

Vote on the ad here.

LATimes.com Blog: Absolut campaign ruffles feathers in el norte

AbsolutThe latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.

Please go to the blog post here to read the complete version.

California reclaimed by Mexico? That’s the Absolut truth

Your humble correspondent was tickled to see this poster advertising campaign running across Mexico City this week.

Absolut

Absolut’s global advertising agency TBWA, and in this case their Mexican branch TERAN\TBWA, came up with an excellent, geographically specific angle.

The agency makes a play on Mexico’s ambiguous, love/hate relationship with its northern neighbour the United States. A map of the top half of the Americas is displayed, only in this version California, Arizona, Texas, New Mexico and other northern states remain part of Mexican territory, as it was before Mexico lost out to the US in the Mexican-American war.

Given Mexico’s national sense of pride and the often cited fact that California, as we know it now, once belonged to the Mexicans, the campaign will be warmly and no doubt humorously received south of La Frontera.

MexicoReporter assumes that Absolut is unlikely to run this campaign north of the border, but what if it does?……