Absolut fall-out

It’s been a full week since the eruption of fury over the Absolut advertising campaign that ran in Mexico. Since we broke the story it has gone international, appearing on the Los Angeles Times, Reuters, AP , the Drudge Report, The UK’s Independent, Radio Five Live and other major media outlets, not to mention thousands of blogs around the world.

Spleens have been vented, apologies have been made, and a counter-PR move by rival SkYY vodka was made today. Here’s the latest. Continue reading

LATimes.com Blog: Absolut campaign ruffles feathers in el norte

AbsolutThe latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.

Please go to the blog post here to read the complete version.

California reclaimed by Mexico? That’s the Absolut truth

Your humble correspondent was tickled to see this poster advertising campaign running across Mexico City this week.

Absolut

Absolut’s global advertising agency TBWA, and in this case their Mexican branch TERAN\TBWA, came up with an excellent, geographically specific angle.

The agency makes a play on Mexico’s ambiguous, love/hate relationship with its northern neighbour the United States. A map of the top half of the Americas is displayed, only in this version California, Arizona, Texas, New Mexico and other northern states remain part of Mexican territory, as it was before Mexico lost out to the US in the Mexican-American war.

Given Mexico’s national sense of pride and the often cited fact that California, as we know it now, once belonged to the Mexicans, the campaign will be warmly and no doubt humorously received south of La Frontera.

MexicoReporter assumes that Absolut is unlikely to run this campaign north of the border, but what if it does?……