Spoofs of Absolut’s spoof…

Following, Absolut’s controversial Mexico advertising campaign, here are some spoofs that have sprung up over the last 48 hours:

Absolut rearrange - US

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Sparks continue to fly over Absolut ad

Since the publication of the Absolut Mexican ad campaign story, the comments have been flooding in and controversy around the campaign has been growing. You can see MexicoReporter.com’s 130+ comments here and comments on the La Plaza post, which have pushed past the 7000 mark, here.

Here’s an update on La Plaza with some more detail about the fallout, and Absolut have tried to address the mountain of complaints rolling in about the ad:

‘We have received many comments on an ad showing what an ABSOLUT world would look like from a Mexican point of view. We are sorry if we offended anyone. This was not our intention. We will try to explain. Though you may not agree, I hope you understand’

Vote on the ad here.

Spreading the media word across the Mexican border

This story appeared in Campaign Magazine: the website requires a subscription.

English-language titles in Mexico have failed to establish a sturdy web presence. Have they missed a trick?

Immigration between Mexico and the US makes headlines around the world. Thousands of Mexicans cross the frontier dividing the two countries every day – illegally and legally. But immigration between the two works both ways. Thousands of Americans are choosing Mexico over the US – and not just for a holiday. Continue reading