Absolut fall-out

It’s been a full week since the eruption of fury over the Absolut advertising campaign that ran in Mexico. Since we broke the story it has gone international, appearing on the Los Angeles Times, Reuters, AP , the Drudge Report, The UK’s Independent, Radio Five Live and other major media outlets, not to mention thousands of blogs around the world.

Spleens have been vented, apologies have been made, and a counter-PR move by rival SkYY vodka was made today. Here’s the latest. Continue reading

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LATimes.com Blog: Absolut campaign ruffles feathers in el norte

AbsolutThe latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.

Please go to the blog post here to read the complete version.